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"Life Science Leaders: Find a More Effective Market Strategy"

This playbook explores common problems across development and commercialization.

Despite an explosion of new analytics tools and access to real-world data, life science manufacturers tend to use only a fraction of the available resources that can help them find, attract and engage with new markets — whether they are recruiting clinical trial participants or capturing commercial opportunities during and after launch. And they might not be measuring results appropriately. But there are ways to look more broadly, understand targets better, and win at engagement.

How does your company look for, understand, and engage with patients and providers?

Download the playbook that troubleshoots common problems across clinical development and commercialization and points the way to a more effective market strategy. Topics include:

• How too-narrow search parameters can overlook ideal patients and HCPs.
• When understanding your customer means the prescriber in their native environment.
• The patient engagement relationship with messaging, channel, and timing.

Offered Free by: BioPharma Dive's studioID and IPM.ai
See All Resources from: BioPharma Dive's studioID and IPM.ai